Ilina SimeoNOva

web/print design

web A website that offers customers free and premium printable planning tools. I'm responsible for design, concept, illustrations, HTML & CSS, and PDF printables. Details | Visit

print The Life Planner is a goal-setting system that helps keep your daily schedule aligned with your top priorities and improve life balance. Responsible for concept, design, branding. Details

web A website that introduces and describes in detail the LUCKY Life Planner. I'm responsible for the concept, branding, design, HTML & CSS, and all photography. Details | Visit

print The Daily Wellness Journal guides users to improve well-being through daily routines. It also helps plan their day, log events, and track wellness metrics. Concept & design. Details


HI, I'M ILINA. (pronounced "E-lee-nah")

During the two decades I've been in the design field, I've been driven by a deep curiosity about how visuals affect our perception, comprehension, and behavior. I've explored design from many angles: websites, applications, print, branding, social media, product development, entrepreneurship, and more. My work experience is also varied: I've worked full-time and freelance, on-site and remotely, with clients ranging from tiny startups to Fortune 500 companies, all over the US and internationally. I've also conceived, developed, and launched, several print and web products of my own.

At my core, I'm a creator. I'm naturally driven to create an experience of life that's a little more clear, organized, emotionally engaging, and beautiful.

I'm also a widely published photographer. And I dive deep into photo compositing. My style has been described as magical, vivid, and somewhat atmospheric. I've been published worldwide in magazines, ads, billboards, and on over 1,000 book covers.

Creative work is fun, and I've always had a tendency towards workaholism. But over time I came to recognize the importance of life balance. Life can be such a rich and majestic experience. So these days I try to take the time to walk outside and notice beauty all around, and the little things. I also enjoy rollerblading, writing and recording songs, dancing, attending workshops and interesting events, and studying psychology and spirituality.


"Ilina is a sophisticated designer with strong sense of brand and attention to detail. She designed our Daily Challenge web application under very tight deadlines. Always communicated effectively and worked as a seamless part of our team throughout our entire process. She has great user experience instincts and provides beautiful interfaces that are both elegant and usable. I would hire her in an instant and would love to work with her again."
Sean Landry, MeYouHealth

Our file sharing project was large and divided into several phases over several months. The extremely high quality of Ilina's work was the same on day 180 as it was on day 1. The design not only looked good but was also intuitive and very easy to use. It was a definite hit with our customers. There is absolutely no question Ilina has secured the number one "go to" slot for design at PerfectShare. Bottom line... Ilina does design like Mozart does music. Hire her."
Mike Roberts, PerfectShare

“Hiring Ilina to create my brand identity and website was one of the best things that I did for my business. She spent time with me to create crystal clear messaging and target my audience. Then she produced the most beautiful website, logo, business cards and stationary. It has been 5 years and I still receive many compliments on all these items and am continuing to attract my ideal clients!”
Alison Held, HealthfulDirection

"Ilina is rapidly emerging as one of the best web designers in the world. Her instincts, creativity, attention to detail, balance, use of color and typography are second to none. To top it off, she's a joy to work with, endeavoring to understand a project's requirements deeply in order to deliver the perfect, timeless design."
Rick Ellis, ElliLab

"Ilina is a top-notch professional who delivers high quality results. We thoroughly enjoyed our experience working with her to completely re-design our website. She was very responsive and detailed in her communication. We appreciate the amount of time she spent via email and phone collecting our thoughts and feedback. After hearing our initial ideas she suggested great improvements. The first draft mock-ups were delivered earlier than we anticipated and nearly identical to the final version we chose. We worked together to make slight refinements to the website until it was to our complete satisfaction. Ilina is very detail oriented and customer focused - thanks for the awesome new website! We would not hesitate to use her again or recommend her to others. "
Brad and Melinda, iKonicApps

"Working with Ilina for the past 7 months has been an incredibly productive experience. Her design work and professionalism are second to none. I'll never again work with anyone besides Ilina for design. She's by far the best!"
PJ Palmieri, RealAdvice