Ilina SimeoNOva

design portfolio

LIFE PLANNER Printed product

A goal-setting system that keeps your daily schedule aligned with your life priorities.

project Type: Print Design

Participation: Concept, Branding, Design, Writing, Photography & Photo Editing.

Team: Worked with a print manifacturer in China to finalize construction details and prepare design files for production.

Overview: A 224-page planner focused on goal-setting and life balance, including many innovative detailed planning pages and worksheets.



Life balance is a challenge in today's society. Some of us tend to focus on work at the expense of other important life areas, such as relationships and self-care. Others have professional goals that they never get around to pursuing because they fail to keep their goals in sight and to plan effectively. Most of the planners and calendars on the market are a missed opportunity: they help people schedule events and tasks, but don't provide tools to help them keep in sight the bigger picture of their life. They also don't have accountability and tracking tools. With the Life Planner I aimed to solve these problems.

I split the planner in 3 sections: The Goal Setter, The Agenda Planner, and the Life Tools.

The Goal Setter helps the user think about the larger picture of their life, compartmentalize their life into areas, set goals in each area, prioritize, chunk down their top goals into smaller steps, and lay out their plan in a yearly timeline.

The Agenda Planner offers yearly, monthly, and weekly/daily planning pages. They integrate tools to keep focus on what matters, track important variables, and build healthy habits. There are also Quarterly and Annual review pages that help track progress.

The Life Tools section offers worksheets that help users deal with common life challenges, such as the Decision Maker, Habit Builder, Creativity Booster, Self-Inventory, etc.


I wanted to create a planner that would appeal to men and women alike, and would focus on productivity. However, decoration is highly valued in the planning community. Therefore I created two versions of the cover - one that's more decorative, and one that's more simple. I kept the internal design of both versions optimized for efficiency rather than decoration. I strived to maximize comprehension/usability. Considering users often color-code events in their planners, I decided to use to a monochromatic black&white scheme, so their writing can stand out. Also, I wanted to make it easy for users to quickly figure out what they're looking at as they page through the planner and look for specific sections. So I used a spectrum of shading, and differently structured (yet consistently styled) pages/sections.


The planner has been published for three consecutive years, during which it was evolved significantly in its design and construction. The improvements we based on in-depth usability research, user feedback and surveys.